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How Sears Used Catalogs to Sell Mail Order Houses in the early 1900s
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sears mail order catalogs were revolutionary- they standardized pricing, different from the haggling you might do in your local markets, the bridged the gap between rural and urban communities by making mail order accessible to almost everyone and these catalogs were so beloved that they would be shared by the whole community if you lived in those rural areas. this particular catalog is over a thousand pages and contains everything from sheets of buttons for your undergarments to kits that would
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