Suntory brings Japan’s top vodka seltzer to the US with a quirky campaign
Suntory brings Japan’s top vodka seltzer to the US with a quirky ca…
Sep 16, 2024
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2.5K views · 3 comments | Behind the launch of Suntory’s -196 and a zany ad highlighting its ‘freeze crush infusion.’ https://adage.com/article/marketing-news-strategy/suntory-196-vodka-seltzer-hits-us-johannes-leonardo-ads/2580246 | Ad Age | Facebook
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-196 Vodka Seltzer. Ultimate Taste. Whole fruit flavor.
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Fun times in ABC last weekend handing out samples of -196 (minus 196) vodka based seltzers. There’s 4 flavors to choose from Lemon, Strawberry, Grapefruit & Peach. These are so good it’s dangerous! Ppl are really loving them!! These are imported from Japan named after Suntory’s freeze crush infusion technology which freezes whole fruit in liquid nitrogen at -196 degrees celsius. Made with real fruit an premium vodka all natural ingredients. You must grab a 4pk or 8pk multipack for the holidays!#
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