NEW YORK and PARIS, Jan. 28, 2026 /PRNewswire/ -- Olyzon — The Agentic Decisioning Layer for TV advertising, today announced new research from EMARKETER, conducted in partnership with Olyzon, showing ...

As marketer concerns about brand safety, transparency and data ownership continue to grow, so do their investments in programmatic guaranteed deals and private marketplaces (PMPs). By 2020, four out ...

NEW YORK, NY--(Marketwired - May 16, 2014) - Today we're excited to launch eMarketer Retail, a new platform containing powerful benchmarks and indicators about major US retailers and store brands.

The ad tech tax is decreasing as vendors along the supply chain become more transparent and lower their fees. While total US dollars spent on fees for non-social programmatic buys will grow 18% to $11 ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.

eMarketer has more than 800 clients with corporate subscriptions, and according to the company, they have more than a 90% renewal rate with these clients. 72% of the client companies are about equally ...