“2017 for us was not a pretty year, with flat like-for-like, top-line growth,” summarised Martin Sorrell on WPP’s performance in early March, before news of his abrupt resignation broke on 15 April.

Pete Pyhrr’s concept of zero-based budgeting was adopted by his company, Texas Instruments, at the time of its inception in the early 1970s, and soon after by Jimmy Carter while he was governor of ...

There are two main reactions when the conversation with marketing turns to the topic of zero-based budgeting or ZBB. The first is a glazed look of resignation that this will mean hours of finance type ...

For decades, marketing budgets were based on historic precedent. The formula was simple: Take last year’s spend, and add a modest bump for inflation or anticipated growth. But as economic volatility ...

When you get your paycheck every two weeks you likely use it to pay important bills right away before letting the rest of your money float around in your bank account. The extra cash might be spent on ...

With zero-based budget, you are giving every penny you earn a job. Zero-based budgeting is where all your income equals your expenses. In other words, your income minus your expenses equals zero. To ...

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I attended a recent Benicia City Council meeting and learned more about the proposed Priority Based Budget program. It’s evolved from the old Zero-Based Budgeting, but is AI-based. The presenter ...

Each year, state agency chiefs appear before Georgia state lawmakers to discuss their proposed budgets and answer specific questions about them. Republican Nathan Deal proposed last year during his ...

Sen. John Albers, R — Roswell, has introduced Senate Bill 392, the Waste Reduction Act of 2026, also known as the Zero-Based Budgeting Act, legislation he said is designed to bring the same ...