The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Facebook launched a virtual reality office workspace Thursday as part of CEO and co-founder Mark Zuckerberg’s “metaverse” plans for the social media giant. Facebook’s new “Horizon Workrooms” is a ...

VR flight training is becoming increasingly prevalent, offering a promising way to shorten training time and reduce costs. VR allows for focused practice on knowledge and procedural steps ("hard ...

The integration and use of mixed reality technology in the electrical construction industry is no longer a futuristic concept. It has crossed the chasm from the days of early adoption a few years ago ...

Nissan built an accurate dealership in a virtual-reality application called VRChat. Nissan also created an island dedicated to test driving its new Sakura EV, which also shows the brand's philosophy ...

Research into the utility of virtual reality (VR) technology is rapidly evolving, including in the treatment of mental disorders. Already, studies have shown that exposure therapy (exposing people to ...