If ever there was a time to be asking whether virtual concerts will continue even as the pandemic fades, it’s now. Media businesses were forced to pivot to virtual events en masse in 2020 to minimize ...

Virtual events provided a lifeline for many businesses and individuals in 2020 as the COVID-19 pandemic led to the shut down of physical events around the world. But it’s not just a flash in the pan.

The Covid-19 pandemic saw almost all in-person events grind to a halt following government restrictions and lockdowns. As a result of this, we saw a surge in demand for virtual events as they became ...

Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...