The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...

The IAB Tech Lab announced on Tuesday a framework for content owners that tells AI systems and bots through machine-readable tags whether they have permission to crawl a publisher's site. The “Content ...

Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...

New guidance helps content owners evaluate how they manage the problem as they work to adopt the CoMP API framework for dealing with crawlers ...

The framework complements the CoMP API by outlining business strategies for controlling automated access to content.— This story first appears at TheDesk.net, a premium source for original news and ...