ATLANTA — We’re less than 200 days away from the Summer Olympics where some of the best athletes in the world will compete for gold. But middle-January brings a lesser-known world competition for sign ...

“We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the ...

Three Atlanta-area spinners qualified for the 2026 World Sign-Spinning Championships on March 7.

KENT, Wash. — You've seen them on local street corners, spinning their messages. But did you know that these sign spinners are part of an elite crew that undergoes training at a little-known facility ...

HOUSTON -- You've seen them rain or shine on your neighborhood streets. Sign Spinning has grown so much that it's now considered a sport. "To be a sign spinner, it takes practice, skill, a good smile, ...

Over 11 years and 570 episodes, John Rabe and Team Off-Ramp scoured SoCal for the people, places, and ideas whose stories needed to be told, and the show became a love-letter to Los Angeles. Now, John ...

(WSVN) - You see them on the street twirling signs. They’re paid to take their advertising to a whole new level. They’re in the 7 Spotlight. Here’s Karen Hensel. Max Durovic, AArrow Sign Spinners: ...

AUSTIN (KXAN) — There are multiple ways to spin this story. “No two spinners spin the same,” said Laramie Rosenfeld, general manager of The AArrow Sign Spinners in Austin. “You’re gonna see some ...

Away from the crowd’s roar and the spectacle of men and women spinning and tossing arrow-shaped advertising signs, Elijah Scholz practiced and listened for his name. The 18-year-old Californian from ...

There a great deal of concern about automation eliminating human jobs. Spinning a sign seems to boost the attention that people give to signs by about 80%. Sign spinners are paid about $50 to 150 per ...