Many people think purpose is something you find. It’s not. It’s something you do—and the difference changes everything.

Of course you’ll listen for the obvious—data and evidence of value weighed against risk. Here are five additional, nuanced arenas to focus on at key decision points. The Fast Company Executive Board ...

Despite the growing attention that brands with purpose have received, industry adoption of social benefits is lagging behind other critical transformations such as digital or analytics. The ...

Several advisors recently spoke about what it takes to lead a purposeful business and how amplifying their impact provides a strong advantage to their firm. As it turns out, there are lots of ways to ...

Purpose can and should be accessible for everyone on this planet. Research shows that when we feel purposeful, having a sense of why what we’re doing matters, our physical and mental health outcomes ...

When confidence in institutions wavers, trust does not return through slogans or positioning statements. It is rebuilt, slowly, through authenticity—through alignment between what leaders say and what ...

As not-for-profit institutions, credit unions exist to serve members rather than to maximize profits. This means that credit unions have a unique purpose that sets them apart from traditional banks – ...