To make as many sales as possible, you want your business to build brand awareness that causes customers to want your products, and then you make those products as widely available as possible. The ...

Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer ...

Which is best to grow your business, push or pull marketing? Virtually all promotional activities fall into either a “push” or “pull” category. However, there are varying definitions of push or pull ...

Marketing is most effective when creativity is paired with a data-driven strategy. Reaching the right customers — and generating consistent revenue — requires understanding how people actually ...

“Push” vs. “pull” is an important marketing concept, especially in hard goods like consumer electronics. Briefly stated, a “pull” strategy is one where the brand’s appeal is built and strengthened to ...

Marketing used to be so simple. You bought some media space and put together an ad. People saw it and some of them became customers. Or you produced a direct mail pack, sent it out and waited for the ...

Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When ...