The biggest reveal at the Oracle Modern Customer Experience (CX) event held in Las Vegas from April 25 to April 27 was the debut of Oracle Adaptive Intelligent apps for CX. Adaptive Intelligent Offers ...

Oracle kicked off its OpenWorld conference Monday by introducing a customer data platform (CDP) to connect disparate data sources and a subscription management product to capitalize on the blossoming ...

At CloudWorld, the company said it is planning to add over 50-plus generative AI use cases across its Fusion Cloud suites in the next six months. Just months after partnering with large language model ...

Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with customers. The new capabilities are part of ...

Emerging technologies and new insights into customers set the course for a new customer experience roadmap outlined during the Oracle OpenWorld 2017 keynote, Exceeding Skyrocketing Customer ...

The Oracle Live Applications event is this week, and yesterday, I discussed in this article how Oracle has quietly become an essential cloud applications company. Oracle utilizes a SaaS model to ...

Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend. The latest updates made to ...

Oracle has added a bevy of new sales and commerce features in its Oracle Fusion Customer Experience applications as it duels with longtime rival SAP in CX. More companies than ever are using multiple ...

Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) is a connected ...