Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant rise in demand for natural and minimalist makeup approaches. The Kylie ...

While a bold lip and glam eye might still beckon a night on the town, daytime calls for spring’s minimalist skin trend: a “no-makeup” makeup glow to accentuate your natural features. With that in mind ...

The youngest Kar-Jenner sister is arguably the most high-glam. I mean, KoKo loves a talon and a full beat, but Kylie's whole world is makeup. She's the yin to understated Kendall's yang and we love ...

“Natural” may be one of the most ubiquitous buzzwords to flit around the beauty space, but the brands that actually earn the designation are rare—and for good reason. The word evokes a sense of ...

Valentine’s Day makeup in 2026 has taken a softer, more self-assured turn. It is less about contouring and more about radiant ...