Business-to-business companies use a strategic narrative marketing approach because they want to lead markets, stand apart and say something compelling. Further, it is a proven method for defining an ...

The way a story is delivered can make or break it—and that includes the literal voice in your head. A good narrator needs to have knowledge of different story types and perspectives, a good grasp of ...

The growing use of artificial intelligence in charitable fundraising raises important questions about whether established theories of human persuasion continue to apply when the communicator is an AI ...

As a graduating doctoral candidate, I find myself facing many transitions ahead. At times like these, we often use a book metaphor: The Stanford chapter is coming to a close, and a new chapter is ...