Augmented reality is a rapidly growing technology in the mobile industry. It’s now supported as a standard component of both iOS and Android. New devices are starting to include processors which ...

This sounds like a potentially intriguing use of augmented reality technology to bridge the mobile and in-store shopping experiences. Though some retailers have used AR and virtual reality in-store to ...

Augmented Reality (AR) can be fun technology to play with. The basic premise of AR is to overlay digital content on top of real things using something like a map, a camera, or sometimes the sky.

The 15th Augmented World Expo (AWE) took place in Long Beach this week. Mixed Reality (MR) on the Oculus Quest and Apple Vision Pro, and a surge in mobile AR tools dominated the show, with AI having a ...

While AR is certainly a technology and gaming niche with its fans, its uptake hasn't always been as dramatic as some have predicted. Genre pioneers Niantic know that for every Pokémon Go or Monster ...