How important is localized advertising to consumers—and why? Consider these findings from Locality’s new consumer research study, “The Local Lift: How Local Video Campaigns Increase Consumer Action,” ...

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ...

Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

The latest Local Ad Buyers Survey from Borrell Associates highlights a pivotal moment for radio in the advertising landscape. While radio scraps with other media for revenue, it has some of the ...

Google is testing showing Local Service Ads directly in the Google local pack. They are labeled as sponsored, but they can now show at the top of bottom of the local pack. Len Raleigh spotted this ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...