Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.
At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...
Your kids might be spending less time playing on an average day than you spend scrolling your smartphone. But Lego wants that to change. Today, the company is launching Play is Your New Superpower, a ...
Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...
Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive ...
Add Yahoo as a preferred source to see more of our stories on Google. The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by ...
LEGO has a mega deal that'll score your kids a free Duck Family set, but you're going to have hurry before they're gone. Here ...
Experts say Legos are still a powerful tool for early childhood education, fostering STEM skills, creativity, and even mental ...
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