Big Hit Entertainment is known for being the label of K-pop groups BTS and TOMORROW X TOGETHER. On March 18, the company announced its plan to rebrand as HYBE going forward. The rebrand and name ...

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It’s no secret that BTS is a worldwide phenomenon. In the past few years alone, the group has garnered countless fans in every corner of the world and sold out concerts in numerous countries. If given ...

Big Hit’s name isn’t often uttered in the same breath as Universal, Sony, and Warner — not yet. “We still have a long way to go,” says Lenzo Yoon, the company’s new global CEO. But he hints that the K ...