Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

Google today launched its own URL shortening service, aptly named the Google URL Shortener (http://goo.gl/). The service is, for the moment, only available in the ...

Google Chrome’s “Safe Browsing” feature—the thing that pops up a giant red screen when you try to visit a malicious website—is getting real-time updates for all users. Google announced the change on ...

A year ago, I reported that the Google Search Console's URL inspection tool can show a nofollowed link as the referring page. But it also seems that the URL inspection tool can also show non-linked ...

Google’s John Mueller answered a question about removing hacked URLs that are showing in the index. He explained how to remove the sites from appearing in the search results and then discussed the ...

As part of the Search Off The Record podcast from Google on crawling, which we briefly covered on Friday, Gary Illyes from Google said he is investigating ways for Google to handle URL parameters ...

Reddit URLs are being manipulated to include a slur in the subdomain, and those URLs are coming up in Google Search results. The Verge experienced the problem on Tuesday, reporting that while doing a ...