It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out ...

Because “you kids today” now have a new experiment tools from Google called AdWords Campaign Experiments (ACE) that now makes testing—one of the most crucial parts of successful PPC management—a bit ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...