In October, Google made a significant announcement. Its new version of Google Analytics, GA4, would become the default when setting up a new property and prompts to upgrade from existing versions ...

Search Engine Journal uses the information you provide to contact you about our relevant content and promotions. Search Engine Journal will share the information you provide with our partner, Digital ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving ...

Google released a GA4 Reports Builder add-on for Google Sheets. The extension allows users to create and run reports for GA4 properties within Google Sheets. Initial users give the new tool mixed ...

Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team. Getting started with analytics tools can get ...

Marketing analytics expert Brian Kastelein shares his tips for preparing to transition from Universal Analytics to Google Analytics 4. It’s official. On 16 March, Google announced its intention to ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...