Adobe posted strong earnings and raised its outlook, yet investors remain concerned that its freemium AI strategy may attract ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. People often say startups arise from passion. Mine came from frustration. My first ...

Adobe faces persistent new lows, leadership transition upheavals, and intense threats from AI foundation model companies.

Adobe is working hard to monetize AI by enabling more aggressive client acquisition with freemium products and services in ...

Building a freemium product or service is only the first step. Once you’ve done the work to build and launch a freemium product, you will have to collect initial market reactions and see how the ...

Freemium strategies dominate software product markets, with many if not most applications enticing new users with a free version, then requiring payment for more advanced features. The strategy ...

This article originally appeared on David Raab’s Customer Experience Matrix blog. There have been two recent acquisition announcements in the B2B marketing automation space: LoopFuse by Salesfusion ...

Adobe's (ADBE) second quarter results once again topped consensus estimates, but its recent leadership transitions at the top ...

Key Points Interested in Adobe Inc.? Here are five stocks we like better. Adobe beat Q2 expectations with record revenue of ...

VIP Software today announced the launch of rateIQ™ Cohort 2, the next phase in building what the company describes as the intelligence infrastructure for the insurance claims economy.