When actress Kate Hudson burst on the scene with the direct-to-consumer Fabletics athleisure brand with its membership offer about a decade ago, I dismissed it as just another celebrity fashion brand ...

There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always looking for an edge. The brand’s first distinguishing mark is its ...

Athletic apparel brand Fabletics adds call-to-action messages on product and search pages to spur shoppers to click buy. Sometimes all shoppers need to convert is a nudge of confidence that other ...