Consumers increasingly experience marketing in a multichannel way. They research and purchase products online, receive email newsletters and offers from their favorite brands, and use text messaging ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

Approaching an audience as customers with common attributes instead of data on a list, is crucial, and easy with a universal profile management system. “Customer-centric” is a favorite buzzword in ...

The increasing mobility of the consumer is a good development for any business, but it is especially good for quick-service and fast-casual restaurants. Snap decisions about where to eat often happen ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Digital advertising seems to be everywhere. You turn on your ...

How are marketers supposed to cut through the digital marketing clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail, according to ...

So, is this book worth the bother? In parts, it proves frustratingly archaic with rambling anecdotes about the mail order business and dated research (1986!), while the digital marketing chapter ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

"We remain focused on organically growing our sales pipeline by enhancing how we reach and support customers across a broader set of go-to-market channels" (Co-Founder, Chairman & CEO Mark Walker).