“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

The lessons are pretty straightforward. Adopting a thoughtful, tiered approach to infrastructure allows companies to build ...

What could be worse than a major data breach involving millions of records that occurs at a well-known global company affecting millions of personal records? Answer: a cover-up of the entire incident.

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

Baltimore was a pioneer in implementing data-driven management in local government, but over 20 years it wasn’t always embraced. The lesson? Culture and leadership matter. The CleanStat dashboard is ...

I believe the need for secure and scalable storage solutions has never been more urgent. According to a 2024 report by IBM, the average cost of a data breach has reached an all-time high of $4.88 ...

There is no clear winner in the debate of whether to buy or build software. The arguments for both sides are plentiful, and the decision is one that can have a huge impact on an organization’s ...

Complete and accurate product data is one of the most important success factors in turning shoppers into buyers. According to retail analytics provider RetailNext, the web will account for, or ...

"It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife,” observed Jane Austen in her book, “Pride and Prejudice.” Two centuries later, ...