Companies that are having the most success with their CRM implementations are following 10 best practices, which Forrester Research has laid out in a new report. In researching companies from ...

Marketing means constant reinvention. We launch, measure, tweak and sometimes scrap entire systems when new insights surface. I’ve managed more than a dozen platforms, rebuilt the same lifecycle ...

Both vendors provided a hosted version of their applications for testing purposes. The modules were run through simulated real-world usage. We looked at how easy it was to create and edit contacts and ...

Investing in and implementing a customer relationship management (CRM) solution is no small feat. It often requires significant money, time, and technical know-how. As many as two-thirds of all CRM ...