Best Buy Ads announced today the launch of Social+, a new offering that allows brands to extend their retail media campaigns to Meta's social platforms. The solution leverages Best Buy's first-party ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

Many advertising campaigns 2024 are focusing on real emotions and telling stories, like British Airways’ simple but impactful ‘Windows’ ads. Some brands are tackling tough subjects, like CoorDown’s ad ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Emma Connolly does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

A&O Hostels spent a little more than $40,000 on its "Where to Go 2025" TikTok marketing campaign -- a relatively modest outlay, it turns out. The return on investment: about $705,000 in revenue, 30 ...