How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know.

Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Generative AI is combining with human creativity to revolutionize marketing, says Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal Group. With generative AI we are at a new frontier of ...

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial ...

Augmented reality’s proponents have long espoused the digital tool’s ability to build and foster communities. With this Disney tie-in, Verizon is demonstrating how buzzy tech like AR can help ...

At the height of the pandemic, while the world was sheltering in place, I found myself faced with an unforeseen, first-world problem: My health savings account (HSA) was about to expire and it would ...

Frank Casanova is Apple's new AR boss. Apple’s augmented reality efforts have a new spokesperson. Frank Casanova has been named head of marketing for Apple’s AR offerings. Apple has been hard at work ...

Snap says its new SPECS glasses can bring AI assistance, entertainment and work tools directly into a user's field of view ...