Apple, AI and Tech Brief
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Apple Intelligence is coming to Shortcuts app
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WWDC, Apple
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Many believed the AI boom had passed Apple by. The company was just biding its time.
Apple announced new frameworks that will allow app developers to tap into Apple's AI on iPhones and Macs, called Apple Intelligence, as well as a new version of Siri called Siri AI that's based on large language models. Apple also revealed that it is using a cloud model "comparable" to so-called frontier models with help from Google and Nvidia.
“Given the level of optimism into this event, we think the announcement came in a bit shy of expectations,” writes TD Cowen analyst Krish Sankar.
During its Worldwide Developers Conference, Apple is expected to announce a new version of Siri that could help it catch up in the AI race.
Discover the specs and features of the 2026 foldable iPhone Ultra, including its under-display camera, Touch ID integration, and $2,000 price tag.
For the second time, the company is expected to explain its artificial intelligence plans. Unlike some rivals, it is not reorganizing around the technology.
I give the company credit for seeing that the kind of demo it wants to make requires trust. Right now, that’s something Apple has to earn back.