Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and ...

Amazon’s ad business is to the moon. But its third-party DSP hasn’t achieved the same acceleration. The company is pushing to become a ubiquitous buy-side tool alongside Google Display & Video 360 and ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner – a move that deepens ties between the two tech giants and reshapes ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The Trade Desk has a target on its back — shaped like an Amazon logo. Earlier this month, The Trade ...

Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals with Netflix and Spotify, the commerce giant is now folding Microsoft ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

NEW YORK--(BUSINESS WIRE)--Smartly announced today an integration with Amazon DSP that enables advertisers to extend their Smartly video campaigns to Amazon's premium CTV inventory, including Prime ...