2026 Super Bowl’s AI Ads Point To A New Advertising Era

Several tech companies have AI elements or spots entirely made by artificial intelligence in the 2026 Super Bowl. It's a ...

Super Bowl ads push AI, Discord age verification and Waymo's overseas operators | Tech Today

Owen Poole covers today's biggest tech stories. Tech companies spent a fortune on ads during the Super Bowl to push new AI-powered products and features. Popular online chatting app Discord is the ...
TV Technology

CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...
Variety

NBCUniversal Unveils ‘Arrival Ads’ for Peacock and Other Ad-Tech Innovations to Capitalize on Investments in Live Sports and Events

Forget the pause that refreshes — Peacock users will soon be greeted by a live commercial as soon as they sign on to the streamer. The introduction of “Arrival Ads” is among a host of new ad-tech ...