There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing ...

Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for ...

AppLovin (NASDAQ:APP | APP Price Prediction) has had a wild ride in 2026. After a blistering 2025 that pushed shares higher, ...

Adam Heimlich explains how AI can shift ad tech from chasing clicks to optimizing media spend around verified business ...

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...